Ljepota kao socijalni konstrukt – između osobnoga izbora i medijskih normi
DOI:
https://doi.org/10.15291/ai.4852Ključne riječi:
dimenzije ljepote, medijsko opismenjavanje, standardi ljepote, medijiSažetak
U radu se iznose rezultati kvalitativnoga istraživanja čiji je cilj bio ispitati kako sudionici različitoga spola i dobi poimaju fenomen ljepote. Istraživanje je provedeno na uzorku od osmero sudionika, a podatci su prikupljeni metodom polustrukturiranoga intervjua te tematski analizirani. Rezultati analize ukazuju na postojanje triju temeljnih dimenzija u subjektivnim konstrukcijama ljepote: unutarnja ljepota, tjelesna ljepota i ljepota kao izraz zdravlja. Iako su sudionici svjesni kompleksnosti pojma ljepote, ukazuju na društvenu praksu redukcije ljepote na fizički izgled koji se najčešće povezuje s mladošću. Takva povezanost implicira percepciju starosti i ljepote kao međusobno isključivih kategorija. Sudionici ističu da prihvaćanje medijski nametnutih standarda ljepote smatraju osobnim izborom, no istovremeno prepoznaju da takvi standardi oblikuju stereotipe te pridonose stvaranju diskriminirajućih društvenih praksi. Rezultati istraživanja potvrđuju da je ljepota prije svega društveni konstrukt, podložan promjenjivim interpretacijama i normama. Zaključno, rezultati ukazuju na potrebu kritičkoga promišljanja o medijskim sadržajima u okviru medijskoga opismenjavanja, s posebnim naglaskom na njegovo integriranje u odgojno- obrazovne procese.
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