Psychological Effects of the Text Genre Interview in the Croatian Pre-Election Campaign
DOI:
https://doi.org/10.15291/csi.5071Keywords:
politolinguistics, pre-election campaign, text genre interview, text genres, text linguisticsAbstract
The text genre interview is a specific journalistic genre that, due to its form of questions and answers, has the characteristics of immediate and authentic communication and therefore can have unique psychological effects on the addressee and their perception of the content. Given that political communication often relies on the direct communication of politicians to their potential voters, and most often in real time, the text genre interview represents the closest written text genre that achieves such an effect. The aim of this paper is to determine how the text genre interview functions as a means of persuasion and manipulation of voters during election campaigns and to demonstrate that it enables politicians to exert emotional influence on addressees. The study is based on an analysis of interviews published in the Croatian daily newspapers Novi list and Večernji list during the 2016 parliamentary pre-election campaign. A text-linguistic analysis of prototypical examples was carried out on three levels: communicative-pragmatic, thematic, and linguistic- stylistic levels, applying a model that also incorporates a politolinguistic component. Most of the analysed texts can be classified as assertive text types, subtype explicatives; however, given the specificity of the text genre interview, there are also appellative and persuasive subfunctions. Politicians employ selective emphasis of facts, metaphors, or emotionally charged statements to manipulate voters’ perceptions, making the text genre interview a powerful tool of political communication and influence during pre-election campaigns.
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