Retorika gomilama
DOI:
https://doi.org/10.15291/csi.4442Ključne riječi:
gomila, nesvjesno, prestiž, retorika, slikovitostSažetak
Psihologija gomila Gustava Le Bona jedno je od značajnijih djela o masovnoj psihologiji. To djelo se, osim u psihološkom, nerijetko spominje i u kontekstu doprinosa koji je imalo za razvoj nekih komunikacijskih praksi tijekom dvadesetog stoljeća. Premda se u njemu prvenstveno i detaljno razrađuju podrijetlo i psihološke karakteristike gomile, u ovom radu iznose se argumenti koji sugeriraju kako taj psihološki diskurs, između ostalog, ima za svrhu i definiranje retoričkog modela kao jednog od čimbenika smišljenog poticanja ponašanja gomile. Ovaj rad, pisan s retoričkog gledišta, iznosi Le Bonove smjernice relevantne za masovno govorništvo. U svrhu što preciznijeg uviđanja i razrade povezanosti Psihologije gomila s retorikom, navedene smjernice potkrijepljene su relevantnom retoričkom teorijom. Tako će se pokazati da u učestalom korištenju određenih instanci retoričkih koncepata patosa, govornika, govora i kairosa Le Bon vidi esencijalna sredstva za povezivanje pojedinaca u gomilu kao i za njezino naknadno usmjeravanje. Takav interdisciplinarni retorički model zahvaća u različite znanstvene discipline poput lingvistike, retorike, komunikologije, odnosa s javnošću te u njihove poddiscipline. Izlažući eksplicitne i implicitne retoričke smjernice iz Psihologije gomila, ovaj rad sugerira kako je Le Bonov znanstveni doprinos bio ne samo psihološki nego i retorički, te da zaslužuje biti uvršten i u povijest retorike.
Preuzimanja
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