Strategija razvoja elektroničkog nakladništva na malim tržištima
DOI:
https://doi.org/10.15291/libellarium.v6i1-2.186Ključne riječi:
elektroničko nakladništvo, samostalno izdavanje, otvoreni pristup, strategija, HrvatskaSažetak
U radu se analiziraju tehnološki trendovi koji utječu na poslovne modele u nakladništvu i stvaraju inovativne nakladničke proizvode koji odražavaju potrebe čitatelja u digitalnom okružju. Iako tehnologija već nudi brojne mogućnosti, način njezina korištenja nije samo tehničko pitanje već i pitanje tržišta. Prelazak u digitalno okružje potaknuo je velike promjene u nakladništvu i drugim medijskim industrijama. Neki sektori nakladništva poput onog znanstvenog brzo prihvaćaju nove tehnološke mogućnosti. Sadržaj dostupan u otvorenom pristupu i modeli samostalnog izdavanja publikacija uzdrmali su nakladničku industriju i promijenili tradicionalnu ulogu nakladnika u lancu proizvodnje knjige. Napredna softverska rješenja nude autorima lak pristup virtualnim 'policama', a nakladnicima omogućuju jednostavniju i bržu proizvodnju i distribuciju. Promjene donose mnoge izazove i prijetnje s obzirom da je tehnologija još uvijek u ranoj fazi implementacije. U radu se predstavljaju novi trendovi i predviđanja te njihov mogući učinak na nakladništvo, s posebnim naglaskom na mala jezična tržišta kao što je hrvatsko tržište knjige.
Preuzimanja
Reference
Borgman, C. 2002. Od Gutenbergova izuma do globalnoga informacijskog povezivanja: pristup informaciji u umreženom svijetu. Lokve – Zadar: Naklada Benja – Gradska knjižnica Zadar.
Bower, B., and M. Christensen. 1995. “Disruptive Technologies: Catching the Wave.” Harvard Business Review, January–February, 3510: 43–53.
Carreiro, E. 2010. “Electronic Books: How Digital Devices and Supplementary New Technologies are Changing the Face of the Publishing Industry.” Publishing Research Quarterly 26: 219–235.
Charman-Anderson, S. 2013. “Will you be in the nine percent of publishers that survive?” Accessed October 15, 2013. http://www.futurebook.net/content/will-you-be-nine-percent-publishers-survive.
DAE 2013. “Digital Agenda for Europe - European Commission.” Accessed November 1, 2013. http://ec.europa.eu/digital-agenda/en.
DAE Scoreboard 2013. “Digital Agenda for Europe - European Commission / Scoreboard.”. Accessed November 1, 2013. http://ec.europa.eu/digital-agenda/en/scoreboard.
DBW 2013. “German Consortium to Challenge Kindle With New E-Reader, Tolino Shine.” Accessed October 15, 2013. http://www.digitalbookworld.com/2013/german-consortium-to-challenge-kindle-with-new-e-reader-shine/.
Gurry, F. 2013. International Publishers Association (IPA). Accessed July 15, 2013. www.internationalpublishers.org.
HAKOM 2011. “Annual Report Croatian Post And Electronic Communications In 2011. Year.” Accessed November 1, 2013. http://www.hakom.hr/UserDocsImages/2012/izvjesca_i_planovi/VL-UR-IZ-INTS-Godi%C5%A1nje_izvje%C5%A1%C4%87e_HAKOM_za_2011-20120620.pdf.
Hillesund, T. 2005. “Digital Text Cycles: From Medieval Manuscripts to Modern Markup.” Journal of Digital Information 6(1). Accessed September 30, 2011. http://journals.tdl.org/jodi/article/view/62/65.
Kotler, P. and K. Keller. 2008. Upravljanje marketingom. Zagreb: Mate.
Lulgjuraj, S. 2013. “Names Smashwords as the Biggest Fish in the Indie eBook Publishing Pond.” Accessed December 1, 2013. http://www.teleread.com/smashwords/smashwords-named-top-indie-e-book-publisher-createspace-tops-in-combined-print-and-digital/.
Nash R. 2010. “Publishing 2020.” Publishing Research Quarterly 26: 114–118.
Nawotka, E. 2013. “Will Pay-as-You-Read Allow Publishers to Charge More for Ebooks?” Accessed November 1, 2013. http://publishingperspectives.com/2013/02/will-pay-as-you-read-allow-publishers-to-charge-more-for-ebooks/.
Petrić, D. 2011. “30.000 tableta u Hrvatskoj.” Accessed November 1, 2013. http://www.bug.hr/vijesti/30000-tableta-hrvatskoj/112870.aspx.
Polanka, S. 2011. No shelf required – E-Books in Libraries. Chicago: American Library Association.
Schilling 2012. “Author and publisher relations – how publishers stay competitive in digital publishing”. White Paper Survey. Accessed November 1, 2013. http://www.schilling.dk/web/guest/whitepaper/author-and-publisher-relations.
SYRC 2010. “Statistical Yearbook of the Republic of Croatia 2010.” Accessed November 1, 2013. http://www.dzs.hr/Hrv_Eng/ljetopis/2010/SLJH2010.pdf.
SYRC 2011. “Statistical Yearbook of the Republic of Croatia 2011.” Accessed November 1, 2013. http://www.dzs.hr/Hrv_Eng/ljetopis/2011/SLJH2011.pdf.
SYRC 2012. “Statistical Yearbook of the Republic of Croatia 2012.” Accessed November 1, 2013. http://www.dzs.hr/Hrv_Eng/ljetopis/2012/sljh2012.pdf.
Thompson, B. 2005. Books in the Digital Age, Cambridge: Polity Press Ltd.
Tomašević, N., and M. Kovač. 2009. Knjiga, tranzicija, iluzija, Zagreb: Naklada Ljevak.
Velagić, Z., and F. Pehar. 2013. “An overview of e-book market in Croatia : The e-books research project.” Accessed November 1, 2013. http://projectebooks.wordpress.com/2013/02/28/an-overview-of-e-book-market-in-croatia/.
Wischenbart, R. 2012. “The Global eBook Market: Current Conditions & Future Projections.” O'Reilly Media: 13. Accessed October 29, 2013. http://www.wischenbart.com/upload/Global-Ebook-Report2013_final03.pdf.
Zaid, G. 2005. Koliko knjiga! Zagreb: Algoritam.
Preuzimanja
Objavljeno
Broj časopisa
Rubrika
Licenca
This work is licensed under a KreativniCommons Attribution-NonCommercial Međunarodne licence.
