Lovinac on postcards between 1900. and 1940.

Abstract

In the second half of the 19th century, the postcard, as a pictorial object in postal traffic, brought a novelty in the form of the dissemination of pictorial information for the purpose of promoting settlements, areas, economic activities or important persons. At the turn of the 19th to the 20th century, after the first editions in the larger cities and important tourist centres of Croatia, postcards of smaller settlements, including postcards of Lovinac, appeared. The article presents postcards from Lovinac that were reliably in use between 1902 and 1940, with descriptions of the pictorial part of the postcard – both location and naming the people in the pictures that were recognized from the few available tellers, which is the result of almost 30 years of collecting and searches for the same by the author. It is shown how well-known photographers of the time were hired to prepare the pictorial part of the postcards, and wholesalers of the time appear as publishers, which speaks of their awareness of and involvement in contemporary trends.