TOMIĆ, Daniel. Strategic decision-making, marketing investments, and game theory: Optimal competitive strategies between Coca-Cola and Pepsi. Oeconomica Jadertina, [S. l.], v. 15, n. 1, p. 22–39, 2026. DOI: 10.15291/oec.4734. Disponível em: https://morepress.unizd.hr/journals/index.php/oeconomicajadertina/article/view/4734. Acesso em: 11 may. 2026.