Povezanost inovativnosti s izvoznom sposobnosti i poslovnom uspješnosti poduzeća
DOI:
https://doi.org/10.15291/oec.3315Ključne riječi:
inovativnost, inovacija proizvoda, inovativnost procesa, inovativnost poslovnog sustava, izvoz, uspješnost poslovanjaSažetak
Zanimanje za istraživanje povezanosti inovativnosti s izvoznom sposobnosti i poslovnom uspješnosti poduzeća proizlazi iz potrebe za što bržim gospodarskim rastom. U hrvatskom je gospodarstvu situacija krajnje složena uz nisku stopu rasta BDP-a, deficit vanjskotrgovinske razmjene, visoku razinu vanjskog duga i druge okolnosti. Navedeno zahtijeva velike promjene u ekonomskoj politici Republike Hrvatske, a zbog važnosti međunarodne razmjene za gospodarski razvoj zemlje, povećanje izvozne sposobnosti hrvatskih poduzeća jedna je od važnijih determinanti dugoročnoga gospodarskog rasta. Stoga je znanstveno opravdano i utemeljeno istražiti povezanost inovativnosti, posebice njezinih dimenzija, s povećanjem izvozne sposobnosti i uspješnosti poslovanja poduzeća. Cilj ovoga rada je ispitati mijenja li se model povezanosti inovativnosti i njezinih dimenzija s izvozom, uspješnosti poslovanja u razdoblju 2016. – 2019. u hrvatskim poduzećima. Pri obradi podataka provedena je analiza kovarijance i regresijska analiza. Rezultati pokazuju da ne postoji statistički značajna razlika između inovativnosti i izvoza u 2016. i 2019. godini. Isto tako, utvrđeno je da ne postoji statistički značajna razlika između povezanosti inovativnosti s uspješnosti poslovanja u 2016. i 2019. godini. Rezultati ovoga istraživanja imaju značajne teorijske i praktične implikacije.
Reference
Al-Dmour, H. H., Issa, I. M., Alshami, M. K. (2012) The Impact of Innovation in Jordanian Chemical and Pharmaceutical Industries on Export Performance, Studies in Business and Economics, 16 (2), str. 73 -100. https://doi.org/10.29117/sbe.2012.0071
Andrijanić, I. (2012). Poslovanje u vanjskoj trgovini, Mikrorad, Zagreb.
Arslanagic-Kalajdzic, Balboni, M.B., Kadic-Maglajlic, S., Bortoluzzi, G. (2017) Product innovation capability, export scope and export experience, European Business Review, 29 (6), str. 680-696. https://doi.org/10.1108/ebr-12-2015-0180
Azar, G., Drogendijk, R. (2016) Cultural distance, innovation and export performance, European Business Review, 28 (2), str. 176-207. https://doi.org/10.1108/ebr-06-2015-0065
Azar, G., Ciabuschi, F. (2017) Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness, International Business Review, 26 (2), str. 324- 336. https://doi.org/10.1016/j.ibusrev.2016.09.002
Baldwin, R. (2016) The Great Convergence: Information Technology and the New Globalisation, Harvard University Press, Cambridge, MA.
Beise-Zee, Rammer, C. (2006) Local User-Producer Interaction in Innovation and Export Performance of Firms, Small Business Economics, 27 (2-3), str. 207-222. https://doi.org/10.1007/s11187-006-0013-z
Bhat, S., Momaya, K. S. (2020) Innovation capabilities, market characteristics and export performance of EMNEs from India, European Business Review, 32 (5), str. 801- 822. https://doi.org/10.1108/ebr-08-2019-0175
Cerutti, E., Chen, S., Deb, P., Gjonbalaj, A., Hannan, S. A, Mohommad, A. (2019) Managed Trade: What Could be Possible Spillover Effects of a Potential Trade Agreement Between the U.S. and China?, International Monetary Fund, Washington, D.C., Working Paper No. 19/251
Coad, A., Rao, R. (2008) Innovation and firm growth in high tech sectors: A quantile regression approach. Research Policy, 37, str. 633-648. https://doi.org/10.1016/j.respol.2008.01.003
Gkypali, A., Rafailidis, A., Tsekouras, K. (2015) Innovation and export performance: do young and mature innovative firms differ?, Eurasian Business Review, 5 (2), str. 397-415. https://doi.org/10.1007/s40821-015-0030-4
Günther E., Norbert J., (1999) Export and innovation activities in the German service sector: empirical evidence at the firm level, ZEW Discussion Papers, No. 99-53, Zentrum für Europäische Wirtschaftsforschung (ZEW), Mannheim https://doi.org/10.2139/ssrn.376220
Jurčić, Lj. (2019) Hrvatska stagnira u Europskoj uniji, Ekonomski pregled, 20 (6), str. 902-938. https://hrcak.srce.hr/232766
Kirbach, M., Schmiedeberg, C. (2008) Innovation and export performance: Adjustment and remaining differences in East and West German manufacturing, Economics of Innovation and New Technology, 17 (5), str. 435-457. https://doi.org/10.1080/10438590701357189
Lee, B. (2009) The Impact of Firm's Innovation Capability and Export Marketing Capability on Export Performance, International Business Review, 13 (3), str. 29. https://doi.org/10.21739/ibr.2009.09.13.3.29
Leko-Šimić, M., Horvat, J., Mijoč, J. (2006) Izvoz i izvozne performanse hrvatskih poduzeća, Conference: XVII. Wissenschaftliches Symposium Osijek -Pforzheim: "Wie real ist ein Europa der zwei Geschwindigkeiten" Osijek: Ekonomski Fakultet u Osijeku, 17, str. 45-59.
Lewandowska, M. S., Szymura-Tyc, M., Gołębiowski, T. (2016) Innovation complementarity, cooperation partners, and new product export: Evidence from Poland, Journalof Business Research, 69 (9), str. 3673- 3681. https://doi.org/10.1016/j.jbusres.2016.03.028
Monteiro, A. P., Soares, A. M., Rua, O. L. (2019) Linking intangible resources and entrepreneurial orientation to export performance: The mediating effect of dynamic capabilities, Journal of Innovation & Knowledge, 4 (3), str. 179 -187. https://doi.org/10.1016/j.jik.2019.04.001
Nybakk, E. (2012) Learning orientation, innovativeness and financial performance in traditional manufacturing firms: a higher-order structural equation model, International Journal of Innovation Management, 16 (5), str. 28. https://doi.org/10.1142/s1363919612003873
Oura, M. M., Zilber, S. N., Lopes, E. L. (2016) Innovation capacity, international experience and export performance of SMEs in Brazil, International Business Review, 25 (4), str. 921-932. https://doi.org/10.1016/j.ibusrev.2015.12.002
Palangkaraya, A. (2020) The link between innovation and export performance of Australian SMEs, The Effects of Globalisation on Firm and Labour Performance, str. 10-33. https://doi.org/10.4324/9781003050902-2
Pla-Barber, J., Alegre, J. (2007) Analysing the link between export intensity, innovation and firm size in a science-based industry, International Business Review, 16 (3), str. 275-293. https://doi.org/10.1016/j.ibusrev.2007.02.005
Rialp-Criado, A., Komochkova, K. (2017) Innovation strategy and export intensity of Chinese SMEs: the moderating role of the home-country business environment, Asian Business & Management, 16 (3), str. 158-186. https://doi.org/10.1057/s41291-017-0018-2
Spescha, A., Woerter, M. (2019) Innovation and firm growth over the business cycle, Industry and Innovation, 26 (3), str. 321-347. https://doi.org/10.1080/13662716.2018.1431523
Silva, G. M., Styles, C., Lages, L.F. (2017) Breakthrough innovation in international business: The impact of tech-innovation and market-innovation on performance, International Business Review, 26 (2), str. 391-404. https://doi.org/10.1016/j.ibusrev.2016.10.001
Schumpeter, J. A. (1934) The theory of economic development, English edition, Cambridge, Mass, Harvard University Press.
Šlogar, H., Bezić, H. (2019) The relationship between innovativeness and export in Croatian companies, Poslovna izvrsnost - Business excellence, 13 (2), str. 11-30. https://doi.org/10.22598/pi-be/2019.13.2.11
Wakelin, K. (1998) Innovation and export behaviour at the firm level, Research Policy, 26, str. 829-841. https://doi.org/10.1016/s0048-7333(97)00051-6
Yu, S. (2018) The Effects of Innovation Orientation and Market orientation on the Export Performance Effects of Chinese Manufacturing Export Companies : Moderating Effects of Degree of Internationalization, The Korean Academic Association of Business Administration, 37 (1), str. 1383-1408. https://doi.org/10.18032/kaaba.2018.31.7.1383
