Dizajn istraživanja mreža interesnih dionika u turističkoj destinaciji
DOI:
https://doi.org/10.15291/oec.4407Ključne riječi:
Ključne riječi: dionici, destinacijska mreža, istraživački dizajn, metodološki pristup. eksplanatorni sekvencijalni dizajnSažetak
Cilj ovoga rada je provesti kritičku analizu dizajna istraživanja u turizmu s naglaskom na interesne dionike u destinacijskoj mreži, koja bi trebala rezultirati pronalaženjem optimalnoga istraživačkog i metodološkog modela u svrhu znanstvene i praktične primjene kod adaptabilnoga i učinkovitoga destinacijskog upravljanja. U radu se razmatra široka lepeza/mapa istraživačkoga dizajna i pristupa u svim fazama istraživačkoga procesa: prikupljanju i procesuiranju podataka te interpretaciji rezultata. Preporuke za pronalaženje adekvatnoga metodološkog pristupa istraživanja u turizmu i turističkoj destinaciji dobivene su testiranjem, odnosno projiciranjem specifičnosti istraživačkoga procesa u turizmu na opću istraživačku matricu/paradigmu predstavljenu sukcesivnom gradacijom istraživačkih koraka: konteksta, paradigme, epistemologije, opće metodološke orijentacije i primijenjenih konkretnih metoda. Metoda tzv. lančanoga referalnog upućivanja pokazala se najučinkovitijom u prikupljanju podataka o topološkoj strukturi destinacijske mreže dionika. Hibridni eksplanatorni sekvencijalni dizajn u kombinatorici kvantitativnoga i kvalitativnoga metodološkog pristupa čini se optimalnim i može biti najkorisniji u istraživanju odnosa među interesnim dionicima u upravljanju turističkom destinacijom. U dosadašnjim istraživanjima na konceptualnom području destinacijskih mreža dionika predloženi istraživački model nije specificiran i fokusiran kao u ovome radu. U ovome radu preporučeni i obrazloženi selektivni istraživački dizajn može bitno olakšati orijentaciju u istraživačkom pristupu budućim znanstvenicima i praktičarima destinacijskog upravljanja. Ograničenja ovoga rada odnose se na potrebu višestrukog testiranja predloženoga istraživačkog modela na konkretnim studijama slučaja. Slijedom tih ograničenja u budućim istraživanjima preporučuje se testirati predloženi metodološki pristup i koncept na studije slučaja dvjema kvalitativno različitim destinacijskim mrežama dionika (npr. primorskoj i kontinentalnoj) u Hrvatskoj za potvrdu njegove valjanosti.
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